About Us

Hamilton Baiden

Chief Executive Officer

Hamilton Baiden is Youturn Health’s CEO. Prior to joining Youturn Health, Hamilton was Executive Vice President of Sales at Avella Specialty Pharmacy where he oversaw the growth of the business from a small regional pharmacy to the largest independent specialty pharmacy in the nation. His knowledge and understanding of the pharmacy industry was developed throughout his professional career, working in various roles for prominent pharmaceutical manufacturing companies, including MedImmune, Serono, Daiichi and Sanofi.

A graduate of The Citadel in Charleston, SC, with strong ties to his community, Hamilton served as Chairman of the Board of Directors for a nonprofit organization dedicated to animal welfare, Altered Tails, and currently serves on the National Board of the American Liver Foundation Southwest Division. Hamilton is also in recovery and committed to helping others.

Rich Jones

Chief Clinical Officer

Rich is recognized nationally as a subject matter expert on substance use disorder (SUD) and health care and recovery integration. He has testified to U.S. Congress on the topic and participated in widespread speaking engagements and technical consultations across the country. As CEO of the award-winning recovery support organization FAVOR Greenville—and as someone who is in recovery himself—Rich has helped over 8,000 families suffering from SUD with his messages of hope and positivity. His lectures are highly sought after, and his keen expertise and knowledge about recovery are the basis for youturn’s creation.

As a senior health care and non-profit executive and director since 2002, Rich has developed specialized skills across multiple domains, including mental health services, substance use disorder treatment, and recovery support services. Rich has logged over 40,000 coaching hours and is a Licensed Clinical SUD Specialist (“LCAS”), DOT Substance Abuse Professional (SAP), Certified Clinical Supervisor (“CCS”), Co-Occurring Disorder Professional (“CCDP”), Certified Employee Assistance Professional (“CEAP”), Certified ARISE Interventionist (“CAI”), and an EMDR Certified Trauma Therapist.

Sue Morrell

Chief Commercial Officer

Sue has over 20 years of experience in account management and overall strategic direction for various organizations. She brings a strong focus on health care with core strengths of developing and implementing successful strategies and processes that support and grow a business. Sue leverages her experience in planning, coordinating, and collaborating to help Youturn Health reach more people and help them recover from Substance Use Disorders (SUD).